![]() Software innovation is also driving this trend. "Companies like Plenty, a vertical farming brand designed by &Walsh, has a custom font with an approachable, organic sensibility, while Footlocker recently introduced Foot Locker Sans by F37 to build on the equity of its heritage." "Each font speaks with a certain tone of voice and communicates specific values, and a custom font can express nuances that an off-the-shelf font cannot while serving to differentiate a brand in a crowded marketplace. "More and more brands are discovering that a custom font can communicate as powerfully and effectively as other visual tools," he says. More broadly, Matteo Bologna, founder and president at Mucca, believes custom fonts will be big news in 2022. Plenty by &Walsh The rise of custom fonts "Fonts selected will need to be legible for those with sight issues, particularly when considering how packaging can be seen from the shop shelf." "With our ageing population and their degrading eyesight, we need to act now," she adds. "An example in typography is how a classic font such as Futura had adapted its form, making it more accessible and usable as Futura Now. "One of the biggest drives in graphic design for next year and beyond will be inclusivity," believes Christy Davies, design director at Echo. There's also growing awareness for accessibility, which means that hopefully, typography will focus more on more making legibility and readability a priority. She's also hoping for "more rounded sans to improve legibility a less is more digital approach, again to reduce effort and therefore carbon load." "I'd like to think there'll be more awareness of fonts that save ink and therefore carbon like Ryman's Eco font in print," says designer Berenice Smith. ![]() Font trends for 2022Įnvironmental concerns will be frontline, certainly. But as we try to forget the misery of the last two years, we expect a lot of future-facing, groundbreaking type designs to be coming our way too. And we're expecting retro styles to continue to play their part, alongside a growing art nouveau trend and a resurgence of 1990s fonts. Right now, maximalism and creativity are being pushed to their limits. Besides that, there have been lots of fun new font releases to help take our minds off recent world events.īut now, as we emerge from lockdown, what's the next step for typography in 2021? With each display font, I’ve also added a recommendation for pairing it with a body copy font – one that complements the display font for longer blocks of text.We're now seeing sharp and exaggerated characters everywhere, alongside an ongoing return to the comfort and familiarity of retro fonts, such as 1970s serifs. Generally, display fonts are meant to be used in bigger sizes and in short sentences (such as titles) due to their more decorative or intricate elements. If you’re looking for something elegant and sophisticated, I recommend peeking through my top 10 picks to see if any of these resonate with your brand. Google Fonts is great resource for free fonts – their collection of type families contains many beautifully designed web-friendly options. However, when on a more limited budget, there are now free font alternatives that I recommend on occasion when establishing font systems, particularly for web-based applications. Generally, a lot of free fonts lack the quality and craftsmanship of commercial fonts and it’s always preferable to support type designers by purchasing fonts. I do admit that up until a few years ago, in true type snob fashion, I would avoid free fonts like a bad sparkling wine (ok, so this is probably not true because even bad sparkling wine is a good time, but you get the idea). ![]() Whether you realize it or not, what you wear represents the way you want the world to see you – are you traditional and conservative in a dark gray pantsuit, trendy and fun in a bright pink sweater, vintage and whimsical in a retro red and white polka dot dress? Typography is like the clothing for your brand message: the style of fonts you select communicates the values you represent and the kind experience your customers should expect to have when they interact with your brand. How could a brand stand out with their own unique visual voice on the internet? These days, there are an incredible number of resources from which designers can choose from, transforming websites from typical and boring to beautiful and brand specific.īasically, you can think of choosing the fonts that represent your brand similarly to picking out your wardrobe. In a not so distant past, the interwebs were awash with boring system fonts and rigid layouts.
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